Big Shot Pictures Lands Film Rights to CookieRun Franchise for a 2029 Release

Big Shot Pictures, the family entertainment company founded by Brian Robbins, has optioned the feature film rights to the CookieRun gaming franchise, in partnership with Devsisters, the South Korean studio that created and owns the property. Deadline reported the deal exclusively on October 8, 2026. The plan is a global theatrical release in 2029, chosen to coincide with the 20th anniversary of the franchise's first game, OvenBreak.

Robbins is a former Paramount Global co-chief executive. He launched Big Shot in January 2026 as a digital-first animation and family-entertainment company, raising roughly $100 million from Greycroft, Sony Pictures, MarcyPen Capital Partners, ValueAct Capital and CAA, and signing a first-look theatrical distribution deal with Sony Pictures Entertainment.

The franchise began at Devsisters, founded in 2007, with OvenBreak in 2009. The premise is a loose reworking of the folk tale The Gingerbread Man: gingerbread characters who escape the oven that brought them to life and take their own chances. It has since expanded into CookieRun: Kingdom, released in 2021, alongside OvenSmash and Crumble in 2026, the CookieRun: Braverse trading card game, and merchandise and live experiences.

The numbers behind the deal are substantial. The games have counted more than 300 million downloads, Devsisters reports over 350 million players worldwide and more than $1 billion in lifetime revenue, and the United States is the franchise's largest market, accounting for 65 percent of global merchandise sales in 2025. CookieRun: Kingdom was named one of YouTube's top ten trending topics in the United States for 2025, the only standalone game on that list.

Robbins said the company's experience with digital-first storytelling and short-form engagement suited a property that already lives largely on social platforms. Devsisters' chief executive Kilhyeon Cho said the partnership was intended to give longtime fans a new way to meet characters they grew up with, while giving newcomers something new. Big Shot leads production and Devsisters works alongside it on creative direction.

Devsisters has been widening the property beyond platform games. Alongside the main series it has released CookieRun for Kakao in 2013 and Line CookieRun in 2014, and more recently has pushed into new genres: the Braverse trading card game, a puzzle adventure called Witch's Castle, and a 3D co-op title, Tower of Adventures. The company describes the property as a billion-dollar franchise and frames the film as a way to convert an audience built on mobile into one that meets the characters in a cinema.

The CookieRun film sits within a wider slate. Big Shot has acquired the Eloise franchise and a 25 percent stake in Alvin and the Chipmunks through a joint venture with Bagdasarian Productions, with a theatrical film targeted for 2028. It is also in pre-production on an anime series built around IShowSpeed, written and produced by One Piece showrunner Matt Owens, and holds partnerships with Adley McBride, Spacestation and The Bucket List Family.

Not yet confirmed: no writer, director or cast has been announced, and the 2029 date is a target rather than a scheduled release. Deadline described the rights as optioned, which means the deal can lapse before production begins.